W debuts in Central America with opening of W Panama

Posted in News on 9 March, 2018

Qué sopá Panama! W Hotels Worldwide, part of Marriott International has announced the opening of W Panama, the first W in Central America.

Located in one of the most cosmopolitan capitals in the region, Panama City, the new hotel towers above the heart of the business district within the ultra-modern, 50-floor Evolution Tower on Calle 50. The bold and vibrant design of W Panama, under the ownership of Evolution Tower Corp., blends centuries of history and culture with the nearby tropical paradise and trendy metropolitan spirit of Panama City.

“Panama City is one of the most vibrant and dynamic cities in Central America, a fusion of new and old, east and west, business and hedonism. Like our guests, W Hotels seeks destinations that are inspiring and multi-dimensional so Panama City is a natural fit.” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “W Panama embodies the spirit of Panama, showing off the style and energy of this diverse global hub with an intricate design that pays homage to both the history of the region and its bright future.”

Designed by Studio Gaia and the award-winning internal design team of W Hotels, W Panama reconstructs the city’s past and present with distinct hues and textural contrasts inspired by the international importance of the Panama Canal, while integrating Panama’s history and colourful indigenous patterns. The hotel is near Uruguay Street, known as the “Zona Rosa” of Panama, home to a bustling scene of trendy restaurants and nightclubs.

Guests enter W Panama on the 15th floor of the striking new skyscraper and are immediately greeted by playfully modern design. W Panama transforms the industrial look of shipping containers, similar in look to those often found along the Panama Canal, with original graffiti painted by Diablos Rojos-inspired artist, Oscar Melgar. Throughout the hotel, five containers become destinations themselves, setting the scene for connecting and mingling. The shipping containers can be found in the hotel’s Living Room (the brand’s take on the traditional hotel lobby), the expansive, 6,835-square-foot WET Deck (pool deck) and Cargo, the destination bar housed within its own shipping container which serves up handcrafted cocktails year-round.

With 203 guest rooms including 28 gorgeous suites, many featuring sweeping views of the nearby bay and Canal, W Panama is tailored for comfort and inspires a lust for exploring the city’s local treasures. Each room features modern twists of handmade Mola fabrics and patterns from the indigenous communities of Guna and Emberá alongside expressive murals. Floor-to-ceiling mirrors energise each crisp, white room, while creative, modular seating offers plenty of space to lounge. Expansive modern bathrooms are outfitted with individually lit vanities and dressing areas for getting glamourous. W Panama also caters to daring and indulgent tastes with a 1,600-square-foot Extreme Wow Suite (the brand’s take on the Presidential suite). The massive private suite comes equipped with a fully functional DJ booth, built-in foosball table, private lounge area, rainfall shower and sunken bathtub.

W Panama brings two distinct culinary experiences to Panama City, each featuring local ingredients from land and sea. Moró offers signature dishes using exquisite local ingredients for a taste of local comfort food. For a quick bite, La Cajita is modelled after food truck service and style, open 24/7 for deliciously energising smoothies, drinks and dishes influenced by street fare. Adding to the guest experience, W Panama offers the W brand’s signature Whatever/Whenever® service to bring guests whatever they want, whenever they want it and an in-the-know local expert, the W Insider, who connects guests with the hottest events, attractions and adventures to suit any and every travel style.

Visitors seeking the ultimate setting for reinvigoration and relaxation can recharge at the 3,500-square-foot FIT (fitness centre) or indulge in one of the luxurious treatments at Away Spa.

When it comes time to get back to business, W Panama offers more than 21,000 square feet of versatile meeting and event space across six meeting rooms, customisable for any occasion, from business meet ups to wedding receptions, and fashion shows to custom cocktails. Breakouts get infused with the energy and culture of the Diablos Rojos-inspired piece, brought to life with large-scale artwork. The eye-catching Great Room is the ideal setting for grand events, displaying the stunning cityscape through floor-to-ceiling windows.

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