W HOTELS DEBUT IN UNITED ARAB EMIRATES
W Hotels Worldwide, part of Starwood Hotels & Resorts Inc. has announced the debut of W Dubai – Al Habtoor City, the brand’s first hotel in the Emirate. Owned by the Al Habtoor Group, the design-led lifestyle brand is set to shake up the destination with its rooftop W Lounge, pulsating WET pool deck and innovative fashion and music happenings. The opening marks the W brand’s second outpost in the Middle East, following the debut of W Doha in 2009.
“From the emerging fashion scene to its contemporary arts district, Dubai has firmly made its mark on the global stage, with W Dubai set to quickly become the epicenter of it all,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “An electrifying destination full of hidden, underground treasures, W Dubai will provide worldly jetsetters with insider access too what’s new and next in the Emirate.”
“We are proud to strengthen our relationship with Al Habtoor Group as we open W Dubai – Al Habtoor City, which is part of Starwood’s largest hospitality project in the Middle East,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “Dubai’s dynamic spirit is a perfect match for W Hotels, and this groundbreaking debut reinforces our commitment to grow in this important market.”