W Hotels host Thames party ahead of the opening of W Amsterdam

Posted in News on 9 October, 2015

On 8 October 2015, Starwood Hotels and Resorts brought Amsterdam’s energetic social scene to London to host WXXX ahead of W Amsterdam’s opening.

From the 165 canals of Amsterdam to London’s one and only River Thames, the WXXX party was held on The Yacht London and gave star-studded guests a sneak peak of what to expect from the hotel.

The theme of the evening was complete with traditional Dutch canapés, cocktails and entertainment by DJ Becky Tong whose set gave a glimpse into Amsterdam’s vivacious social scene.

Vice President of Luxury Brands in EAME, Jenni Benzaquen explained how the hotel is set in the two iconic buildings, the Exchange Building and KAS Bank. “The design narrative for W Amsterdam is connect and exchange, which works perfectly [within the two buildings]” explains Benzaquen, “[W Amsterdam] was a designers dream. It is a hot bed for creativity. They thought long and hard to bring creative designs into every element in very fun and whimsical ways.”

As well as 238 rooms, including 21 suites, two WOW Suites and two Extreme Wow Suites, the hotel also boasts a rooftop bar, spa and wellness facility, two restaurants and a 414-square-metre event space.

The stage is now set. W Hotels have pushed innovation and creativity while reflecting the rich heritage of two stand-alone buildings. W Amsterdam sets it own trends and can now celebrate being open for business.

Photo captions
  1. The Yacht London
  2. W Amsterdam makes a splash! W Hotels will celebrate its Dutch debut on 9th October, setting the scene with its electrifying style and visionary design as well as WET, Amsterdam’s first rooftop pool. Located next to the Royal Palace and Dam Square, and home to the city’s newest eateries including THE DUCHESS and MR. PORTER, W Amsterdam is already making waves.
  3. W Amsterdam rendering of the exterior showing the Exchange Building and KAS Bank.


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