W HOTELS WORLDWIDE TAKES TO THE SLOPES WITH W ASPEN

Posted in Future, News on 21 January, 2016

W Hotels Worldwide, part of Starwood Hotels & Resorts, has announced plans for W Aspen in North America. Slated to open in 2017, W Aspen, formally the Sky Hotel, will debut as W Hotels’ second alpine escape and the first in North America. W Aspen will be designed by the award-winning design firm Nemaworkshop in partnership with Rowland+Broughton Architecture and W’s in-house design team and developed by a joint venture between Sarpa Development and the hotel’s owner, Northridge Capital. Ideally situated at the base of Aspen Mountain, W Aspen will provide skiers the ability to ski right into the hotel for craft cocktails and more after an exhilarating day on the slopes.

Locally-inspired, the modern day mountain chalet will celebrate the spirit of Aspen, offering 88 guestrooms (including six suites) and 11 W-branded fractional residences. An oversized split level Living Room (the brand’s alternative to the staid hotel lobby) reimagines the traditional hotel dining scene with a modern approach to dynamic cocktails and cuisine. To complete the experience of this incomparable location, the hotel will feature a 1,600 square foot outdoor patio and a 12,000 square foot rooftop bar and pool, overlooking Aspen Mountain and creating the ultimate experience for après-ski and warm-weather events.

“As one of the most stunning and vibrant year-round resort towns in the world, Aspen is a destination that has long been on our wishlist,” said Anthony Ingham, Global Brand Leader, W Hotels. “We are thrilled to bring the W lifestyle to Aspen while simultaneously reinventing the traditional notion of an alpine escape. We’re confident that combined with the brand’s unique programming and cutting-edge design, W Aspen will appeal to locals and international travelers alike.”

“We are very excited to continue growing our reach in North America with this strategic expansion of the W brand in such a key Colorado market,” said Alison Reid, Senior Vice President of North America Development for Starwood Hotels & Resorts Worldwide, Inc. “We highly value our relationships with our owners, and continue to see strong interest from partners looking to leverage Starwood’s powerful brands, network, global booking platforms and loyal customer base.”

www.whotels.com