Washington to debut SLS Lux Hotel & Residences

Posted in News on 14 January, 2016

The Peebles Corporation, a national real estate development and investment company with $5 billion in completed and current developments, has selected sbe, the Los Angeles-based leading lifestyle hospitality company to debut SLS Lux Hotel & Residences, Washington D.C’s first SLS property. Industry-leader sbe, along with sbe’s real estate subsidiary, Dakota Development, will develop, manage and operate the mixed-use development located at 901 5th street, also known as “5th and I.” The collaboration notably marks the award-winning global hospitality group’s entrance into the D.C. market.

Located in heart of D.C’s most desirable residential neighborhood, SLS Lux Hotel & Residences will offer a refined community and guest experience that perfectly pairs with the dynamic culture, sophisticated consumers and vibrant nightlife and restaurant appeal of its surrounding streets. SLS Lux will be comprised of 198-key hotel and 59 branded condominium residences, offering exquisitely designed interiors, ultimate access and concierge service, privacy and exclusivity, award-winning and celebrated restaurants, and unmatched amenity benefits. SLS Lux will be designed to indulge the most discriminating clientele and appeal to the areas rapidly growing need for enticing residential properties that are elegant and excite the consumer. Residences will have preferred access to all SLS properties worldwide.

“sbe, particularly the SLS brand, has a track record of not only delivering a unique and meaningful luxury lifestyle experience, but also pacing the market in terms of food and beverage revenue and condo sales performance,” said Donahue Peebles III, The Peebles Corporation’s Senior Associate of Development. “5th and I is much more than a hospitality asset – one that deserves an operator that reflects this perspective. To us, every square foot counts; each opportunity to deliver value to the Mount Vernon Triangle community, our investors and clients demands our attention, and sbe shares that ethos. We are excited to work with sbe’s innovative team on their first D.C. hotel, and hopefully beyond.”

“We are very pleased to introduce the new evolution of SLS, a conceptualized hotel and residence experience, crafted for the D.C. market,” said Sam Nazarian founder and CEO of sbe. “The expansion of our collection marks an important milestone as we expand our pillars of exceptional design, service and unmatched food & beverage to appeal to D.C’s top neighborhood. We are thrilled to build this new partnership with The Peebles Corporation, introducing a one-of-a-kind property demonstrating sbe’s dedication to creating industry-leading hospitality trends.”


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