Wyndham Hotel Group forges strategic alliance with HR Group
Wyndham Hotel Group, the hotel giant with an unmatched global presence of more than 8,400 hotels in 80 countries, and HR Group, a German hotel management company with European presence, today announced a strategic development alliance to open multiple hotels under the Ramada brand across Europe.
Ramada is one of the most recognised hotel brands in the world, consisting of more than 850 hotels in over 60 countries, and is one of 20 brands under Wyndham Hotel Group’s industry-leading portfolio. Through the alliance with HR Group, Ramada will further expand its growing footprint in Europe with at least six new hotels in key destinations.
Two hotels have already opened, they are Ramada Amsterdam Airport Schiphol (The Netherlands) – featuring easy access to Amsterdam’s main international airport, 222 rooms, swimming pool and a 373- sq. m event space – as well as Ramada Flensburg (Germany) – a recently refurbished 95-room hotel in the heart of the historic and charming town of Flensburg with views of its harbour and Baltic sea. Additionally, four new hotels are expected to open throughout 2018 in Berlin, Munich, Hanover and Bottrop.
Philippe Bijaoui, Chief Development Officer for Europe, Middle East, Eurasia and Africa (EMEA) at Wyndham Hotel Group, said: “We are thrilled to partner with HR Group given their reputation in the hospitality industry for developing hotels in key destinations and managing them to an exceptional standard. This is a strategic step towards ensuring the accessibility of high-quality accommodation throughout Germany and the rest of Europe.”
“At Wyndham Hotel Group we are focused on offering guests the right place to stay, however they choose to travel and wherever their journey takes them. Ramada is our most global brand, and one of the world’s most recognised names in both business and leisure travel,” he added.
Ruslan Husry, Founder and Managing Director of HR Group, said: “All around the world Ramada is known for offering guests friendly hospitality and a comfortable stay. We believe the brand has tremendous potential for growth, and in Wyndham Hotel Group we found an excellent like-minded partner sharing the same ambition to bring quality accommodation to a diverse range of locations. Working with one of the world’s largest hospitality companies provides us with an extensive platform to attract both domestic and international guests to our hotels.”
Ramada hotels around the world participate in Wyndham Rewards®, the award-winning, simple-to-use loyalty programme from Wyndham Hotel Group. Wyndham Rewards offers members a generous points earning structure along with a flat, free-night redemption rate – the first of its kind for a major hotel rewards programme.