The Zetter Group to open hotel at London Road Fire Station in Manchester

Posted in Future, News on 3 August, 2016

The Zetter Group have confirmed it has acquired a site to launch their first hotel outside of London, in Manchester’s London Road Fire Station building.

The Zetter Group’s is well-known for its London properties that have pioneering eco-credentials and quirky design details.

The new hotel on London Road will be the group’s first operation outside the capital and will be the fourth hotel in its collection. London Road with its iconic setting and storied past provides the perfect home for The Zetter’s much awaited next venture and it will be Manchester’s first truly international boutique hotel. The project will proceed to submit a planning application in Autumn 2016.

Michael Benyan, The Zetter Group’s Director, said: We are delighted to have finally found the perfect opportunity to open a Zetter property in Manchester. London Road is an iconic building and a real gift for us as hoteliers. We want to preserve the existing beauty and magic of the building and use it to help create a unique experience for our guests. Allied London should also be applauded for their vision and ambition for the regeneration of the area – it’s an exciting project to be a part of.”

The Zetter Group will team up, once more, with interior designers Russell Sage Studios to bring their vision for this hotel, to life. Russell Sage Studios are famed for designing The Goring Hotel’s Royal Suite, a number of Jason Atherton’s and Gordon Ramsay’s restaurants, as well as on the much lauded interiors for two Zetter Townhouse projects and Grain Store, for The Zetter Group.

Allied London’s plans for London Road will see this iconic space become a place of experience, with an international collective of world class operators, interesting brands and innovative hospitality. Over five floors, London Road will become ‘One Space’ – one collaborative destination with a multitude of aspects; including the Zetter Group’s hotel, a world-class cocktail bar, spa and co working space.

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