Dorsett Hospitality International appoints Senior Vice President of Brand Marketing
Dorsett Hospitality International appoints Anita Chan, General Manager of Dorsett Wanchai, Hong Kong, Cosmo Hotel Hong Kong and Dorsett Mongkok, Hong Kong with an additional role as Senior Vice President of Brand Marketing.
In this additional role, Anita will form part of the Dorsett Hospitality International’s Corporate Executive Committee Team Member and will play a strategic focus on Brand Marketing, Customer Relationship Management and Channel Marketing in Website Management. She will be responsible for leading and developing customer loyalty strategies through enhancing the group’s brand awareness both internally and externally, setting up Brand Marketing and Channel Distribution infrastructure, implementing, executing and monitoring systems, standards and process for all Dorsett Hospitality International’s properties across all regions to follow and comply with.
Anita joined Dorsett Hospitality International since March 2005 as General Manager for Cosmopolitan Hotel Hong Kong and Cosmo Hotel Hong Kong. She was instrumental in the rebranding project of Cosmopolitan Hotel Hong Kong to Dorsett Wanchai in October 2016 with a refreshing face and standards that are reflective of the Dorsett brand DNA of: contemporary, playful and urban.