Preferred Hotels & Resorts Appoints New Head of Marketing

Posted in News, People on 5 September, 2022

Preferred Hotels & Resorts – the world’s largest independent hotel brand – has announced the appointment of Lori Strasberg to Senior Vice President of Marketing. Effective immediately, Strasberg leads the brand’s global marketing strategy, leveraging the collective talent and regional expertise of its marketing specialists in the United States, United Kingdom, Japan, China, and Singapore to build brand awareness, drive I Prefer Hotel Rewards member engagement, and innovate for more than 700 hotels, resorts, and residences globally. Based out of the company’s New York City offices, she reports to Cheryl Williams, Chief Revenue Officer of Preferred Hotels & Resorts.

“As evolving travel behaviours impact the way we connect with audiences, our marketing efforts should continue to tap into current trends, but also look to the future of travel, which requires an innovative approach and a global outlook that recognises regional interests,” said Williams. “Lori’s experience leading global teams to launch cooperative marketing programmes will enhance the delivery of our current offering, including our loyalty programme I Prefer, and help us to identify new opportunities that drive value to our member hotels – we are delighted to welcome her to the team!”

Lori brings more than 20 years of multi-disciplinary experience in hotel and loyalty marketing to Preferred with many career highlights taking place at Marriott International. During her time as Vice President of Field Marketing for Starwood Hotels & Resorts, she founded an internal marketing agency that served over 450 hotels, generating revenue across travel segments through a strategic mix of email marketing, search engine marketing, content management, and promotions. After the acquisition of Starwood, Marriott selected Lori to become Vice President of Marriott Bonvoy Member Marketing where she joined the leadership team that launched the loyalty programme and accelerated its development globally.

In her new role as Senior Vice President of Marketing for Preferred Hotels & Resorts, Lori will work with the brand’s global marketing and loyalty teams to deliver new e-commerce initiatives, cooperative hotel marketing programmes, like-minded brand partnerships, and exclusive bank card rate programs to contribute to Preferred’s development and revenue goals. Lori lives in Connecticut with her husband, two teenaged sons, and their mini golden doodle.

About Preferred Hotels & Resorts
Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing more than 700 distinctive hotels, resorts, residences, and unique hotel groups across 80 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travellers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high-quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Programme. The I PreferHotel Rewards programme, Preferred Residences Preferred Pride, and Preferred Golf™ offer valuable benefits for travellers seeking a unique experience.

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