ARTIQ launches artist residencies as hotels and brands move into new era of experiential art
Leading art consultants ARTIQ, who are consistently at the forefront of the way art is used and communicated in the commercial world, have launched a new artist residency offer for their hospitality clients, in order to meet the evolving demands of hotel guests for live experiences and help operators create exciting, brand-building programmes of events, exhibitions and happenings within the highly-competitive hospitality marketplace.
‘Our new artist residency offer meets both the heightened demand for experiential art by hotels and also enables hotels to create memorable, location-specific events that enhance their brand, deepen their association with their location and create an emotional resonance on the part of guests’, ARTIQ CEO Patrick McCrae commented. ‘For a hotel’s marketing team, the residencies provide date-specific calendar attractions for guests and an interesting reason for staying in touch.’
The first residency to be launched is a private-audience-only event programme with hospitality company Ennismore. Called Tea Sessions, the programme takes the form of an exclusive series of artist performances by the Ukranian-born, London-based painter, Olha Pryymak, at London’s Ennismore Sessions House, a Grade II-listed, Palladian-style development.
With a number of Olha’s works also on show in the space, the ‘tea session’ performances, for selected guests, are based on the artist’s fascination with ancient folk medicine and were inspired by her research trips to rural Latvia, as well as by her family’s origins as herbalists. Residency participants will have the opportunity to experience a subversive take on the traditional afternoon tea, joining Olha for an intimate exploration on the themes of dialogue, memory and wellness.