True to form, the Blum stand at KBB 2018 didn’t disappoint, with the top award – ‘Best Kitchen Stand Over 50 sq m’ – and a host of satisfied visitors. The stand certainly seemed to be a ‘destination’ for many visitors, who could be seen striding down the aisles heading straight for it. Blum kept the design simple but hugely informative, presenting what they do (which is actually extremely complex) in a bite-sized, simple, format, allowing first-time visitors to get a great overview of Blum’s breadth of fittings and seasoned visitors to get a pretty much instant update on the newest developments.
The first ‘zone’ was dedicated to the increasingly popular SPACE TOWER unit; with new interpretations of this larder solution showing different drawer depths and the new zero protrusion hinges (CLIPtop BLUMOTION) allowing designers to specify internal pull-outs for a standard larder cabinet.
The kitchen zone showed off wooden drawers with MOVENTO runners and LEGRABOX pull-outs in SPACE TOWER units – and demonstrated the wide variety of widths available – from 300mm to 1200mm wide, again ensuring huge flexibility for designers. The new product zone featured developments such as the Onyx Black hinge and a CRISTALLO hinge and TANDEMBOX antaro drawers in Orion Grey. BLUMOTION S was presented too; it’s a new runner system that means the Blum’s three motion options (BLUMOTION, SERVO-DRIVE or TIP-ON BLUMOTION) can be used with just the one runner profile.
The Retailer zone showed how installing five drawers in a kitchen (the average number in an average kitchen) could take on a whole new dimension with a bit of thought. Extra-wide drawers, internal pull-outs, sink drawers, extra depth – there are so many variations that most consumers will never have considered, and the Blum Retail Services Representatives are always available to help Retailers with their displays.
The Technical Services zone showed, amongst other things, details of the installers app and LIVE SUPPORT, part of the Technical Helpline system providing info, help and support for anyone installing Blum products. All in all, the stand had great appeal to a wide range of visitors – from designers, architects and specifiers who need to know the finest details and possibilities about new Blum products, to the guys who actually install kitchens and cabinetry using Blum products and who want to learn about the latest developments and how to in install them.