Brintons extends Laura Ashley collection
For AW19 Brintons and Laura Ashley have updated the existing stocked collection of carpets with fresh plains and intricate patterns. A collaboration that has spanned a decade, the latest designs are based on heritage prints and informed by colour trends, whilst also experimenting with scale.
Both brands have strong heritage, renowned for creating bold prints, which adorn interiors globally. Brintons’ designers worked with Laura Ashley’s creative team to delve into their pattern archive, to create the new collection. Of the collaboration Senior Creative Designer at Brintons, Jane Bradley-Bain said, “Laura Ashley has a strong heritage of creating bold and beautiful prints, working on an extension of the existing range was a natural next step in the development of the partnership.”
The collaboration has resulted in an extensive new collection of twelve axminster patterns and four new plains to add to Brintons popular Bell Twist range. Woven in Brintons famous 80% wool, 20% nylon yarn blend, carpets from the Laura Ashley collection offer customers the ultimate combination of performance, longevity and comfort underfoot.
Poppy Marshall-Lawton at Laura Ashley added, “Using the expert knowledge of the Brintons team and their understanding of working with an archive, has ensured that the collection remains true to the iconic Laura Ashley brand, whilst offering customers a fresh and current selection of prints and colourways.”
Available from stock the wool-rich collection provides a ready-made solution that’s ideal for quick turnaround projects where time is critical and offers a fantastic hard-wearing option that remains tough enough for high traffic areas but won’t compromise on softness or luxury.