Brintons’ Five-star carpet
Brintons supplied carpets for key public areas within the five-star hotel Kimpton Fitzroy London, a Grade II listed landmark building, which dominates the eastern flank of Russell Square in Bloomsbury. The Kimpton Fitzroy re-opened in April 2018 after undergoing a multi-million pound renovation. Brintons worked on this project alongside interior design practices Tara Bernerd & Partners and Russell Sage studio.
Brintons created a bespoke, contemporary carpet design for key public areas within the Kimpton Fitzroy as part of an extensive refurbishment programme. The pattern features a strong linear border, bringing a modern element that harmonises with the period of the building. The herringbone design requires an imaginative technical solution to adapt the pattern around corners. Brintons created a mitre in the carpet at each corner, to ensure that the pattern formed a cohesive and united design. The carpet features a steel grey and neutral colour palette, which complements the sophisticated and contemporary interiors.
“It was key that the interiors of Kimpton Fitzroy reflected the building’s history in a contemporary way. We worked with Brintons to come up with a timeless herringbone design, which they were able to adapt to the corners within the space. Brintons’ expertise was invaluable when transforming our design into a large-scale carpet suitable for such an impressive hotel,” said Tara Bernerd, Chairman of Tara Bernerd & Partners.