FREDERICIA CELEBRATES LAUNCH OF LONDON SHOWROOM
Fredericia announces the opening of its London showroom. Housed in a former Victorian warehouse in Clerkenwell the showroom sits adjacent to Whitecross Street, home to London’s oldest and still bustling street market.
It was the vibrant area that drew Fredericia to choose this location, as well as sitting in the heart of the East London design hub, Clerkenwell.
The showroom is designed for clients, business partners and the architecture and design community who will be able to explore and experience the furniture brand first-hand as well as appreciate its meticulous craftsmanship and Nordic heritage within its new London home.
The space will showcase a wide range of its Modern Originals collection featuring both iconic and new pieces designed by the likes of Børge Mogensen, Jasper Morrison and Space Copenhagen, with other high profile collaborations in the pipeline. The collection offers timeless design, creating warm ambiance in any interior, through the use of natural materials, such as solid wood and exclusive European leathers, re-defining luxury in a modern world.
Hosting regular events, talks and collaborations over the annual design calendar, the space will be a hive of activity that will continue to show the most up-to-date collection throughout the year.
“The showroom is a new platform and communication tool for us where our clients can experience Fredericia products first-hand. This is a way to bring our products, ideas and values closer to our UK clients as well as to the international design community who visit this incredible city.” – Kaja Møller, CEO.
Having a London showroom is a significant move for Fredericia, demonstrating the continuous growth and expanding network of the brand and its commitment to investing in the UK market.
1 Dufferin Street
London EC1Y 8NA
By appointment only