Groupe GM and Jo Malone London Launch New Hotel Line
Groupe GM, international player in the hotel amenity industry, has signed a partnership with the prestigious lifestyle brand Jo Malone London. Through this collaboration, Groupe GM will be able to offer hotel guests worldwide a new range of luxury amenities.
The line is called ‘Lime Basil and Mandarin’, the brand’s signature fragrance. Peppery basil and aromatic white thyme bring an unexpected twist to the scent of limes on a Caribbean breeze.
Jo Malone London is a luxury British lifestyle brand known for elegantly simple scents with unexpected ingredients. The brand’s timeless fragrances are designed for discovery: carefully-crafted to wear solo or layered together to tailor to a personal scented signature.
Synonymous with gift giving, Jo Malone London encourages the spirit of generosity. Embracing and celebrating gift-giving and finding the perfect gift for someone special. The quintessentially British brand is now present in the finest locations in 64ountries.
Laurent Marchand, President of Groupe GM commented “We are thrilled to be adding the renowned Jo Malone London brand to our portfolio. The house’s timeless fragrance and elegance will answer the needs of the increasingly discerning hotel guests. This new partnership will enable our customers to achieve the ultimate guest experience. We look forward to launching this new refined amenity line to hotels worldwide.”
The new product range features generous 40ml and 75ml Body & Hand Wash, Shampoo, Conditioner, and Body & Hand Lotion bottles. These are complemented with 30g and 50g soaps, packed in allegro. The Jo Malone London amenities will be available at five and six star hotels and resort properties worldwide thanks to Groupe GM’s network of distributors.
Discover all the brands offered by Groupe GM at: www.groupegm.com – or alternatively contact your local distributor. For the US, contact the TY GROUP on + 1 305 805 8085 or visit their website: www.t-ygroup.com. For the UK Distributor, please contact ASLOTEL on +44 1372 362 533 or visit their website: www.aslotel.co.uk