Groupe GM releases a new hospitality amenity line with Courrèges
Groupe GM, leading international player in the hotel amenity industry, has released its collaboration with French fashion house Courrèges, to create and distribute a new range of luxury amenities.
André Courrèges created his own couture line in 1961 and quickly rose to fame for his visionary idea of the modern woman in the 1960s. Inspired by futuristic shapes and materials, his A-line dresses, mini-skirts, and white ankle boots have now become iconic.
He accompanied this innovative vision with his perfume line. Through its zesty and aromatic scent, Eau de Courrèges reflects the freedom and boldness Courrèges wished to see in women.
In collaboration with Groupe GM, a new and exclusive line of Courrèges hospitality amenities is available, adding richness to Groupe GM’s abundant variety of amenities signature ranges.
President of Groupe GM, Laurent Marchand, commented: “The Courrèges brand is an iconic name breaking fashion boundaries with its elegance, freshness and vision of empowerment internationally since the 1960s. The new hotel amenity line encapsulates this spirit inside and out and we are delighted to have the opportunity to share Courrèges’ hotel line inspired by Eau de Courrèges Fragrance with our clients.”
The fragrance of this line is aromatic, fresh and spicy, with top notes of bergamot and lime; heart notes of lemon heart, lily of the valley, mint and wormwood; and base notes of patchouli, vetiver and moss. Courrèges’ hospitality line is bold, and its free olfactory choices fully embody the brand’s cutting edge and creative spirit, putting its history at the core of the fragrances it creates.
The line comprises four 32ml bottles and includes shower gel, body lotion, shampoo and conditioner, as well as an allegro 35g and a 25g cardboard box soaps creatively positioned in a stylish and functional design tray, very characteristic of the brand. To bundle them up, the packaging stays faithful to the brand’s sleek and modern flair.
Thanks to Groupe GM’s network of distributors the new Courrèges line will be available in four and five-star hotels worldwide.