Little Greene launches a capsule collection of perfect pinks, marking Breast Cancer Awareness month in October 2016

Posted in Products on 1 August, 2016

Little Greene will follow the success of its Grey and Blue collections with the Autumn 2016 launch of a delightful capsule collection of pink colours. ‘Pink’ comprises eight related pink shades, and provides a delicious choice from soft delicate tones associated with femininity and sensitivity to bolder, seductive hues. Designed to work harmoniously together and with other Little Greene shades, these versatile pinks include seven new colours and one from the existing colour card.

The special palette celebrates Little Greene’s long-standing support of Breast Cancer Awareness month, held every October, during which 15p from every can of paint and roll of wallpaper sold is donated to a Breast Cancer Charity. For 2016, Little Greene’s chosen charity will once again be Breast Cancer Haven, the national breast cancer charity that provides one-to-one support to improve the quality of life of anyone affected by breast cancer.

This limited edition colour card will be available until next January, after which many of the shades will be incorporated into the updated Colours of England colour card, due to be launched in Spring 2017.

In keeping with Little Greene’s heritage links, ‘Pink’ has its roots in history. During the Renaissance period, Pink was used in paintings for the flesh colour of the human body, the ‘skin’ colour being created from a combination of two pigments – ‘Sinopia’, also known as Venetian Red, and Lime White. While pink colours had been used in artists’ work for centuries it was only during the 18th Century that pinks became popular in fashionable clothing and porcelain, with architecture following across Europe soon afterwards. The name ‘Pink’ derived from the flower of the same name and was adopted in the late 17th Century (before this time the word was also applied to shades of yellow!).

Pink fell out of fashion in the 19th Century and only with the introduction of lightfast chemical dyes in the 20th Century creating bolder, brighter and more powerful pinks was there a resurgence in popularity. It was in the 1940s that pink truly became associated with girls; before that, pink had been for boys too. Often used to signify both femininity and sexual empowerment by and for women, pink demonstrates outer beauty and inner strength: nowadays, pink represents strength within women and, as such, is the colour many breast cancer charities have used to represent their brand.

Managing Director, David Mottershead, confirms: “Wide-ranging pink tones are now very much on-trend, and embraced by all in both fashion and interiors. The versatile hues on offer within Little Greene’s ‘Pink’ palette totally contradict the idea that pink is difficult to use, that it is sugary or overly feminine: these new and harmonious shades afford the ideal opportunity to invite the perfect pink into your home.”

Blush™ 267: This muted, rosy tone combining well with darks, creates a strong statement within any interior without being too overbearing.

Cape Red™ 279: A fun, berry red. Use alone for maximum impact or as a powerful highlight within a muted scheme.

Carmine™ 189: A powerful colour first seen on a colour card of 1968, which includes Carmine as a dusky pink and refers to it as one of the ‘new-this-year’ emulsion colours.

Confetti™ 274: A delicate and usable, clean, classic shade with hidden charm and romance.

Córdoba™ 277: This distinctive aged wooden aubergine tone is perfect for creating dramatic effect.

Dorchester Pink – Mid™ 286: A paler derivative of the popular shade Dorchester Pink, used in the Dorchester Hotel in London during the 1960s.

Hellebore™ 275: A dusky pink, providing the right amount of prominence and sophistication for any room. Contains a muted violet note.

Hortense™ 266: A gentle lilac tone with a soft hint of grey – the ageing petal colour, calm and beautiful.

‘Pink’ will be available nationally and internationally through Little Greene’s network of distributors, as well as via mail, phone order and online.

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