New Luxury 500 Thread Count bedding from Naturalmat
This spring, Naturalmat will launch its keenly awaited luxurious new wholly organic bed linen. Naturalmat is a world-leading name in organic and ethically made mattresses and beds, and for over 20 years now has been supplying their highly sought-after organic mattresses and beds to households and yachts along with international leading luxury health spas and hotels; from Claridge’s and Cliveden to Six Senses spas and resorts.
All Naturalmat’s new bed linen is a premium 500-thread count cotton percale which is delightfully soft, crisp and more luxurious than high street brands. This, combined with its organic credentials, offers a unique combination.
The organic bed linen collection has been a long time in the making. This is because Naturalmat distinguishes itself in its singular quest to deliver a luxurious, wholly organic, ethically made yet affordable offering… a bed linen collection that meets the most stringent organic credentials.
Naturalmat’s bed linen collection is GOTS-certified – GOTS (Global Organic Textile Standard) is a worldwide standard for organic fibres incorporating both ecological and social criteria. From the time the cotton seed is planted to growing it without pesticides or chemicals, through to harvesting and processing it is done in a way that doesn’t deteriorate the land and looks after the welfare of workers. Naturalmat sources the cotton from a mill in southern India – known to produce the best quality cotton for some of the most prestigious brands in the world.
The mill is fully certified organic and is unique in that it carries out the entire production process… here they spin, weave, wash, finish, cut and sew the cotton to create and realise the Naturalmat organic bed linen collection. This is reflective of and entirely in keeping with Naturalmat’s ethos – all its beds and mattresses are made completely from scratch at its Devon-based bedworks which generates its own Green electricity and only sources its wool from organic sheep farms within a 50 mile radius of the bedworks.
The buttons on Naturalmat’s organic duvet covers are made from nuts produced by Tagua Palms which grow naturally in equatorial rainforests and enables local people to make a living from the nuts produced by these trees. The Tagua tree has such an economic and sustainable status that it’s savingrainforests. The resulting button is as hard wearing as polyester but has as beautiful a finish as ivory.
Naturalmat’s fitted sheets are unique in that they have capacity to accommodate both a super thick mattress as well as a topper yet are elasticated the entire way around – not just the corners. This elasticated perimeter stretches or contracts under the mattress to provide a perfect smooth, wrinkle-free sheet atop… whether it’s to fit mattress only, or a super thick mattress combined with topper. With the increase in prevalence to combine topper with mattress, these sheets are versatile enough to suit bothand ensure there’s no need to purchase new bed sheets due to the addition of a topper.
As well as being luxuriously soft and crisp, Naturalmat’s new linen is also supremely hard wearing; it will last for ages. The bedding comes packed in an environmentally friendly way. No plastics are used at all. The sheets and duvet covers are folded into a cotton drawstring bag which can be repurposed as a laundry or shoe bag and encased in recycled cardboard boxes. The pillowcases come in compostable corn starch envelopes.
“From the outset at Naturalmat we have made it our purpose to deliver a luxury yet ethical and organic alternative offering. This is more important than ever now as we have become increasingly aware of concerns over environmental impact and the importance of sustainability. I am excited that Naturalmat can finally deliver consumers a high quality yet affordable bed linen which meets the most stringent social, ecological and healthiest organic criteria.” says Mark Tremlett, Naturalmat CEO.
Over the years, Naturalmat has differentiated itself in its quest to make the finest yet organic mattresses and beds and has become the British embodiment of ethically produced organic bedding. In keeping with its principles Naturalmat has finally perfected a range of organic bed linen which is sustainably produced but of the highest quality to guarantee years of long-lasting health and comfort.
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