Quality Craftsmanship as Standard

Posted in People, Products on 8 April, 2019

We talk to Phillip Cole, Contracts Manager at Perrin & Rowe, to find out how the brand has established itself as a renowned name in the hospitality industry…

Tell us a little about yourself and your role at Perrin & Rowe.

I joined Perrin & Rowe in 2011 and now hold the position as Contracts Manager overseeing all our hospitality projects across the globe. The brand is in my blood as my father, Steve Cole, ran the company from 2011-2018, which has given me a great understanding of the business. I split my time between our head office in Rainham, Essex and our flagship showroom in Design Centre, Chelsea Harbour.

How does Perrin & Rowe set its products apart from other companies?

Our collections offer contractors a broad choice when it comes to both style and function. We can offer bespoke solutions through our in-house design team and our own UK manufacturing facilities. Whether it’s a company name laser-etched on the product, or the design and production of a completely new collection, every client’s needs and requirements are looked after by a dedicated contracts team.

All Perrin & Rowe brassware is carefully cast, soldered, polished and inspected by hand in the Black Country for a flawless finish and unbeatable performance. The name of the person that assembled the brassware is stamped in the box with the product for a unique and special touch. Deeply plated for greater longevity and aesthetic appeal, Perrin & Rowe brassware benefits from bearing rings and engineering ‘O’ seals to prolong the life of the product, while also delivering a wobble-free feel. Other highlights include quarter turn ceramic disc valves and stainless steel braided connection hoses to give a modern performance.Our sanitaryware is made in Tamworth from the finest Cornish clay by ten highly skilled and passionate artisans. The basins are glazed by hand to a thickness that exceeds industry standards and fired three times in a kiln at temperatures up to 1200°C for a superb finish. From the beginning to the end of the process, a human rather than a robot is in control. From hand-making the product moulds and cases to ensure every basin is of the same quality, to mixing the clay by hand for the perfect consistency, and inspecting the basins after drying, firing and glazing.

How does Perrin & Rowe’s design style fit the requirements of hospitality projects?

We offer a diverse portfolio including traditional, art deco and Georgian styles. The end of 2018 saw us branch into a new design category with the launch of our Hoxton brassware and accessories. Following nearly two years of research and development along with our vast engineering knowledge and dedication to craftsmanship, we believe Hoxton offers discerning specifiers something new – a fresh take on modern luxury, which is designed, engineered and manufactured in the UK. The collection includes a basin mixer, shower set and matching accessories, all of which are carefully cast, soldered, polished and inspected by hand in the Black Country.

Thanks to our in-house designers, engineers and UK production facilities our product range can be tailored to the needs of a project – allowing for unique elements to be incorporated. Our products are also designed and built for global markets ensuring they are compatible with plumbing fittings and regulations with no adaptors required, allowing Perrin & Rowe to be specified worldwide.

How collaborative is the process of providing products for a hotel project?

It depends on the project, designer and client and can vary from a very specific brief to helping build the specification from the ground up. For Adare Manor (see the project review on page 64), we had previously worked with the owners/client and designers so product and brand knowledge already existed. The majority of the specification was completed by the time Perrin & Rowe was introduced to the project and for the most part we acted in an advisory role during the design phase. Part of the project included bespoke items and customisation, which we are able to offer due to our in-house design team and UK-based facilities.

Past the design phase and moving to the ordering/manufacturing phase we naturally take on a larger role and aim to be as hands-on as possible. We work with the supplier, contractors and client to ensure their needs and requirements are being met and provide regular updates on the manufacturing progress. All Perrin & Rowe products are handcrafted and manufactured to order, which requires a more in-depth and detailed approach to keeping customers up to date on their order. Particularly if it includes bespoke or customised items. At Perrin & Rowe we strive to be as involved and hands-on as possible at every phase of a project.

What do you think is the most important thing to consider when choosing bathroom fittings for a hospitality project?

As one of the most important rooms in a hotel, the bathroom has the opportunity to delight and surprise guests with wow factor brassware and fittings. Longevity and quality of design is always of paramount importance as it can be a costly exercise when taps and showers go wrong. High quality brassware not only looks better and lasts longer but also offers guests a memorable experience. Quality sanitaryware is also a must – you don’t want to run the risk of basins being discoloured or having an uneven glaze.

Can you tell us about Perrin & Rowe’s current ranges and what’s new for 2019?

We offer five bathroom ranges each with a distinct appearance to suit a variety of hotel styles. Customers can also choose from three standard finishes, chrome, nickel and pewter along with four special finishes, polished brass, satin brass, English bronze and gold. We are exploring new finish options due to demand and will have exciting product news later in 2019.

What bathroom trends do you think we’ll be seeing over the next year?

Luxury is and has always been a key trend within the hospitality sector we work in. Part of staying in a top hotel is having a fantastic shower experience with luxurious products such as a 12-inch rose, rain bars and body sprays. A freestanding bath with a floor-mounted bath-shower mixer is the ultimate indulgence and exudes sophistication. Designers are also opting for different finishes in particular warmer, brass tones such as satin brass.

What is it about Perrin & Rowe that attracts big names and brands in the hospitality industry? 

Perrin & Rowe products are an authentic celebration of classic British elegance. It is a key point of difference that all brassware and chinaware is conceived, designed, engineered and hand crafted at our own facilities in the UK. This gives us complete control to deliver high quality products, which specifiers can install with confidence.

What’s in the pipeline for Perrin & Rowe over the next year?

2019 is set to be another strong year for Perrin & Rowe in the hospitality industry with our brassware and accessories specified for some of the world’s most luxurious hotels and resorts around the globe. These projects along with others will be showcased on our new website launching in spring. Sleep + Eat was a successful show for us that generated a lot of interest and we will be returning in November with exciting new product launches.

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