VICTORIA + ALBERT ADDS TO ITS BESPOKE OFFERING

Posted in Products on 29 April, 2020

Pioneering British bathing brand Victoria + Albert Baths has extended its offering thanks to its new collection of 100% matt finishes.

Exquisitely crafted from the same unique QUARRYCASTTM material synonymous with all freestanding baths and basins in its repertoire, the new finish – known henceforward as Standard Matt (SM) – features a luxurious matt white interior and exterior for the first time. The overall effect is a serene, calming and spa-like sensation.

Unlike many of the brand’s competitors, the Standard Matt design is a mould finish, as opposed to a paint or gel coat. This means it benefits from the same fundamental features of the brand’s extraordinary QUARRYCASTTM material – solid material throughout, super-strong, scratch and stain resistant, wipe-clean, ambient to the touch and, perhaps most importantly, a 25-year guarantee. There is also no price premium for the new finish.

The new Standard Matt design is available across a selection of the brand’s most popular models, including the Amalfi, Amiata, Barcelona, ios, ionian, Mozzano, Napoli and Vetralla, plus their accompanying basins.

The new matt finish – reflective of a growing trend for different textures, particularly across tiles, brassware and towel radiators – provides a welcome contrast to the glossy finishes more familiar with bathroom design. Matt surfaces reflect the light differently to gloss, creating a striking, architectural outline. Being sheen-free, they also evoke a soothing sense of calm, lending themselves well to spa-inspired bathrooms and en-suites.

The Standard Matt finish joins the Victoria + Albert Baths family just twelve months after the brand first introduced its ‘World of Colour’ RAL colour service. This offers Victoria + Albert customers a choice of 194 colourways across its entire portfolio of baths and basins, available in both gloss and matt styles. The addition of the new Standard Matt finish further emphasises the brand’s versatility, offering a far greater choice than many of its competitors and over 25,000 different varieties across the entire range.

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