Accor signs first TRIBE hotel in Hungary
Accor, world leading hospitality group, today announced the signing of the first TRIBE hotel in Hungary in partnership with Futureal a leading real estate developer in CEE. The 250-room TRIBE hotel will open in Budapest, Hungary at the end of 2023. The project is a major milestone in Futureal’s operation as part of its new business line focusing on hotel developments.
Accor is stepping up its ambition in the lifestyle market with the expansion of the TRIBE hotel brand in Europe. The Group has established a partnership with Futureal for the first TRIBE hotel not only in Hungary, but also in Eastern Europe. The new property will be located in the vibrant city centre in Kertész Street, one of the capital’s most frequented tourist areas. The construction work of the complex is expected to start at the end of 2021 with opening forecast for 2023.
TRIBE is an alternative lifestyle hospitality brand with modern, unique and urban spaces designed in collaboration with local designers. The TRIBE brand aims to surprise travelers with an original, exciting and carefully curated experience that focuses on style rather than price, making it a leader in the design-led affordable luxury lifestyle sector. The vibrant capital of Hungary, and the 7th district, is perfect destination for this sophisticated and contemporary brand, and is sure to win the hearts of guest and locals – says Frank Reul, Vice President Development, Accor Northern Europe.
The first TRIBE in Hungary will offer over 250 rooms and spaces designed by the Puhl and Dajka Architects Studio to provide inspiring state-of-the-art technology and comfort. Guests and locals will benefit from a vibrant community experience including a sky bar with spectacular view and intimate atmosphere, bicycle rental, a fitness centre and a coworking office. Distinguished international design studios have contributed to the Hungarian hotel’s unique concept including DeSallesFlint Interior Design, as well as Nina Weinstein Lighting Design and Hilla Mayer Lighting Design. The investor of the hotel is Futureal Group, one of the leading real estate developers and investors in Central and Eastern Europe.
TRIBE is Futureal’s first hotel development, further expanding the company’s diverse portfolio. Building on its vast domestic and international real estate development experience, Futureal is going to enrich the centre of Budapest with a high-quality, unique and competitive hotel.
Futureal is about to open a new chapter in its successful real estate operation of almost two decades as we are entering the hotel sector. As a result of careful preparation, deep market research and planning, our latest business line can start with a remarkable project in Hungary. We believe that we have found the right partner in Accor to introduce an exciting brand to the local market, and to create a solid, long-term cooperation for realizing further developments – says Tibor Tatár, CEO of Futureal.
The hotel is expected to welcome its first guests in 2023.
TRIBE is modern and contemporary brand that is shaking up the rules of hospitality to fulfill the wants and needs of the modern traveler, without compromising on sophistication, style or originality. TRIBE is designed to be a unique urban space. The brand focuses on common areas and guestrooms, creating multifunctional spaces that encourage interaction between guests while providing that home-from-home feeling. TRIBE collaborates with a variety of celebrated local designers. The modern style is complemented by artfully designed pieces created by emerging artists and designers – not only on the walls, but extending to the choice of seating, soft furnishings and lighting. Each piece has been carefully selected with comfort and style in mind with particular emphasis has been placed on user-friendliness without compromising on style or comfort. This extends to all the guestrooms, which incorporate high-quality bedding and the latest technology into a space that is both cozy and welcoming.
Accor is a world leading hospitality Group consisting of more than 5,100 properties and 10,000 food and beverage venues throughout 110 countries. The Group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing luxury and premium brands, midscale and economy offerings, unique Lifestyle concepts, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor also boasts an unrivalled portfolio of distinctive brands and approximately 260,000 team members worldwide. Over 68 million members benefit from the company’s comprehensive loyalty program ALL – Accor Live Limitless – a daily Lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit group.accor.com or follow Accor on Twitter, Facebook, LinkedIn and Instagram.
About Futureal Group
Futureal is one of the leading real estate developers and investors in Central and Eastern Europe and is among the top 10 largest real estate developers in Europe. Since its foundation Futureal Group’s portfolio has included more than 180 real estate projects with a total value of EUR 5 billion and an area of over 3 million square meters. The main asset of Futureal is our professional and experienced team of 500+ professionals, one of the largest real estate teams in Central Europe. We work together in a dynamic, people-oriented and informal working environment, held together by our shared values of integrity, creativity, perseverance and team spirit. Our aim is to create lasting value for our customers, tenants and the local communities we work with. We believe that it is our duty to minimise our environmental impact through sustainable development and to create projects with a strong and unique sense of place.