M SOCIAL AUCKLAND, New Zealand

Posted in Projects on 3 October, 2017

This October marks the opening of M Social Auckland, an exciting new lifestyle hotel positioned on the waterfront in Auckland’s prime CBD. The opening marks the expansion of Millennium Hotels and Resorts’ M Social brand to two properties, following the successful launch of Philippe Starck-designed M Social Singapore last summer.

Centred around the design experience, M Social Auckland offers contemporary form and function in a casual setting, featuring spaces that are designed to be accessible and flexible to guests’ needs; an extension of the democratic design concept which typifies M Social Singapore. It provides a modern space for those who live, work and play in the neighbourhood, as well as a social base for curious travellers.

The 190-room hotel is home to five distinct guestroom categories comprising the Social Room, Social View Room, Social Club Room, Social Tribe Room and Social Tribe View Room. There is also two suite categories, namely the Harbour Suite and Ocean Suite. Leading to the rooms, each floor at M Social Auckland has a defining theme, featuring elements of local culture such as the fauna, marine life and literature.

Contemporary and chic, all guestrooms feature wall-to-wall windows overlooking picturesque Auckland Harbour, with the ‘Social View’ categories located on the upper floors for even more stunning views. The ‘Social Tribe’ rooms feature two interconnecting bedrooms, making M Social Auckland an ideal destination for family travellers.

The Harbour Suite and Ocean Suite provide an abundance of living space combined with unparalleled harbour views from the ninth floor or above. The perfect base for those who love to spread out, each category comes with separate sleeping and living areas along with indulgent freestanding bathtubs.

Those staying in a Social Club Room or one of the suites have access to the Social Lounge. This area provides a hub for guests, with communal workstations, individual tables and facilities including printers, stationery and other essentials. It acts as a space where guests can relax or socialise over a game of pool, while also providing an additional touchpoint where guests can interact with the hotel’s knowledgeable concierge team.

Located within M Social Auckland is Beast & Butterflies, a casual all-day dining destination complete with an outdoor terrace and bar. The tantalising menu features exotic flavours from the Pacific Rim with street food influences, including dishes that showcase the region’s best fresh seafood. The drinks menu presents a range of classic and innovative signature cocktails alongside a wine list encompassing all regions of New Zealand and around the world, complemented by an extensive bar menu. There will also be a Delicatessen serving a selection of fresh salads, cured meats and bakery items to eat in or on the go, as well as a bespoke roast of coffee specially provided for M Social.

The M Social brand embraces technology: the hotel has self-check-in kiosks to ensure a quick and streamlined process as well as a traditional reception desk and concierge service. A digital information pack is sent to guests prior to arrival, while high-tech smart TVs in each room feature further information on the hotel along with various apps useful for both business and leisure travellers. A media wall at the hotel also displays practical information such as transport timetables, the weather forecast and details on local activities.

M Social Auckland offers a variety of new venue options for event planners and delegates in Auckland, with an array of meeting spaces and boardrooms available inclusive of the latest technology, specialising in handling events for 5-50 guests.

Nigel Edwards, General Manager of M Social Auckland commented: “We are extremely excited to bring such a vibrant lifestyle hotel to Auckland that embraces local culture. Not only will M Social Auckland provide the perfect base for travellers, it will constantly evolve and become a local hotspot for those who live, work and play in the area to socialise.”

Franck Kermarrec, Chief Marketing Officer at Millennium Hotels and Resorts commented: “Following the much-anticipated launch of M Social Singapore in June 2016, we are delighted to expand our portfolio further with the launch of M Social Auckland. The property strengthens our lifestyle offering, and with plans to expand the brand further in the near future, it is a very exciting time for us.”