The Manner, New York, USA

Posted in Projects on 26 March, 2025

The Standard’s well mannered sister brand offers understated elegance.

Nestled on a tree-lined street in New York’s SoHo, The Manner takes a distinct approach to hospitality, with an authentically warm welcome and sense of calm comfort. Combining elements of a hotel, a private residence, and a members’ club, the hotel envelopes its guests with richly layered design, serene guest quarters, a refined sense of intimacy, and caring service. The property has 97 rooms and two culinary concepts from Chef Alex Stupak as well as a rooftop that will open this spring.

While sharing a lineage with The Standard hotels – both brands were owned by Standard International before being acquired by Hyatt International in October – The Manner forges its own distinct identity. This is characterised by an understated elegance that resonates with a traveller who seeks not just a place to stay, but an experience defined by impeccable service, thoughtful design, and an intimate atmosphere.

Above: The Otter all-day neighbourhood seafood restaurant. Top: The Apartment

The design is a collaboration between Verena Haller, Global Head of Design & Creative Services at The Lifestyle Group, Hyatt and Milanese residential architect Hannes Peer. As his first hotel project, Hannes created spaces that feature a subtle interplay of textures, materials, and spatial compositions, evoking a sense of place and intimacy. Together, Verena and Hannes used their expertise in interior architecture and Brutalist traditions to create environments that balance custom handcrafted furniture with elegant brass finishes, rich woods, and soft materials. The result is an effortlessly residential ambiance – a personal sense of style that evokes a feeling rather than a bold statement.

A series of artwork throughout the spaces – from Nicholas Shurey, Giovanni de Francesco, Elvira Solana, Alex Proba and Ben Medansky – underscore The Manner’s globalised nature. Hotel uniforms designed by London-based Michael Halpern and crafted by Lady & Butler nod to classical couture.

King Suite

The Manner’s 97 guestrooms include ten suites and one penthouse, and are designed as simple, private spaces that feel like one’s own. Each is a refuge from the city’s vibrant energy. Floor-to-ceiling mirrors create a dialogue with the surrounding cityscape. Chandeliers, positioned with deliberate asymmetry, cast a soft, ambient light to punctuate the rich textures of bespoke Italian fabrics and intricate gold leaf inlays. A palette of ochres, light blues, and sand tones contrasts with elements such as glossy dark wood veneers and navy blue lacquered finishes, balancing space and light while adding warmth with a subtle tint. Made-to-measure furniture blends function with aesthetic sensibility, emitting a nostalgic and contemporary feel. Amenities are from partners including Lenys World, Foundrae, Atelier Saucier, Alexander Kirkeby, Costa Brazil, Anim, Max ID, and more. Modern distractions, such as televisions, are intentionally absent.

Guestroom details

Superior Corner King room

Set on the 12th and 13th floors, The Penthouse is a two-storey space that transports its guests back to a more glamorous, opulent era of New York’s social scene. Drawing inspiration from Halston’s modernist, monochromatic offices in the Olympic Tower, the Penthouse is wrapped in red lacquer. A double-height window and accompanying mirror amplify the drama and invite natural light and the sweeping city views indoors. Plush carpet provides barefoot comfort and a private wraparound terrace with sunbeds offers views of Manhattan’s skyline. A Juliet balcony complements the dining and living areas that are serviced by a kitchenette. The upstairs bedroom has a travertine fireplace and work desk. The Penthouse also has private access to The Manner’s Rooftop and can be booked for private events.

The Manner’s Rooftop and can be booked for private events.

A marble staircase leads to the second floor, known as The Apartment. This guests-only space is adorned with a rich palette of materials, from striking Pompeian red walls to a mahogany veneered room divider. A sculptural fireplace complements the artistic interplay of enamelled terracotta tiles and exposed concrete elements. Two impressive ceramic columns, designed by Ben Medansky, further elevate the space. To enhance the home-like ambiance, a well-stocked cocktail cabinet and pantry invite guests to help themselves to complimentary drinks and snacks whenever they please.

Left: The Apartment detail. Right: The Otter detail

On the ground floor sits The Otter, an all-day neighbourhood seafood restaurant that offers a familiar yet elevated assortment of fresh, daily ingredients from carefully selected purveyors. Tucked away on the second floor is Sloane’s, a lush jewellery box that is less a cocktail bar and more a nightly cocktail party that features vintage spirits, objet d’art and flawless acoustics.

Sloane’s cocktail bar