The W Istanbul Hotel

Posted in Projects on 16 August, 2016

Located in the new arts district of Akaretler in Istanbul, the W Istanbul was redesigned to reflect the historic Ottoman culture that surrounds it…

Located in the historic centre of Akaretler, a properspous neighbourhood filled with chic hot-spots, cafes and art galleries in Istanbul, multidisciplinary architectural and brand development agency, GeoID, were responsible for the recent redesign of the city’s W Hotel.

With a total of 140 guestrooms and suites, the W Istanbul Hotel offers both luxury and history, tying together a rich and trendy atmosphere and accentuating Ottoman motives, still remaining harmonious with the W Hotel brand identity.

Directed by co-founder Tuğçe Rizeli, who trained as an architect in Istanbul and Milan, Rizeli’s artistic vision fuels the development of the design studio’s creative projects.

The original design of the hotel was inspired by Ottoman culture, and in the renovations GeoID decided to perpetuate this concept throughout. Every single detail used is a modern interpretation of the eclectic style associated with this rich historical period.

GeoID, in collaboration with legendary French lighting designer Thierry Dreyfus, created a striking and unique lighting installation to illuminate the tunnel at the entrance of the hotel, the design of which emulates a jewelry box. This tunnel adds an astonishing lightness and coolness that suits the image of W Hotel’s design-led lifestyle hotel experience.

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