Brown Hotels Opens THE LIGHTHOUSE, Tel Aviv

Posted in News, Projects on 8 October, 2018

The hospitality group’s largest property to date, The Lighthouse in Tel Aviv is housed in an iconic Brutalist-style building, offering panoramic city and sea views, two vibrant cocktail bars and Haiku rooftop lounge.

Brown Hotels, the rapidly expanding boutique hotel brand from Tel Aviv, has opened its largest property to date, The Lighthouse. The 100-room hotel is situated within an iconic Brutalist architectural-style property and located in the heart of central Tel Aviv. The Lighthouse honours its ethos of ‘work hard, play harder’ with sleek design details and amenities for savvy business travellers and tourists alike. The high-style rooms pair well with a lively lobby, two vibrant cocktail bars, a 360° panoramic rooftop lounge (Haiku), two upcoming pools, and terrace rooms with private decks and jacuzzis. True to its name, The Lighthouse is named for its desired effect as a source of energy and light in a revitalising corner of Tel Aviv, just steps away from the Mediterranean Sea and beach promenade.

Conceived by native Israelis, Leon Avigad & Nitzan Perry with partner Nir Waizman, the collection includes four hotels in Tel Aviv, two in Jerusalem and one in Trogir, Croatia. Each boutique property packs big design punch with a unique vibe of their own, yet true to the Brown Hotels’ spirit. As its largest property, The Lighthouse boldly explores a new sense of scale for the brand. The hotel’s building is an iconic Brutalist office tower built in the 1970s and fully restored. Its sheer size offers sweeping views of the White City and Mediterranean Sea from each vantage point in the hotel, from the private rooms to its communal spaces.

“We are entering new territory with The Lighthouse; it is a high energy hotel with a big, thumping heartbeat,” says Brown Hotels founder Leon Avigad. “We are creating a bit of a wonderland within its walls, where a certain young and fun-seeking guest with a fine palate for design can find everything they’re looking for. If they still want more, they’re in luck: The Lighthouse is two minutes from the Mediterranean promenade, five minutes from the Carmel Market and ten minutes from Rothschild Boulevard.”

For more information about The Lighthouse, visit brownhotels.com

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