Tom Dixon Appoints New CEO Alessandro Vergano

Posted in Business, News, People on 17 October, 2018

We are pleased to announce that Alessandro Vergano has been appointed Chief Executive Officer of Tom Dixon, effective immediately. Former Chief Marketing Officer of Swarovski, Alessandro will work closely with Founder and Creative Director Tom Dixon to expand the global reach of the brand and grow the business across lighting, furniture and home accessories. Alessandro will be based between Hong Kong and London.

Tom says: “I’m delighted to welcome Alessandro to the elaborate and curious world of Tom Dixon. With our ambitious plans and unique proposition, we needed to find someone with exceptional energy and a global outlook to lead the company into its next phase of development. Alessandro’s international and diverse experience means that he is perfectly placed to be the partner in crime for our new adventures. I couldn’t be happier with him joining our family.”

Alessandro comes with a track record of success in both prestige and luxury markets. Prior to his role as CMO of Swarovski, Alessandro worked at Procter & Gamble for nearly 10 years in various international roles. He managed the global businesses for Hugo Boss fragrances and Max Factor cosmetics. Alessandro brings with him extensive experience in global brand strategy, communications and product architecture. He holds a Degree in Business Administration from Bocconi University (Milan, Italy) and a Master of Business Administration (MBA) awarded with distinction from the London Business School (UK).

Alessandro says: “I am so thrilled to join this celebrated brand and to be on this exciting journey with Tom. My ambition is to expand Tom Dixon to the far corners of the world, reaching more people and transforming everyday spaces into something truly extraordinary.”

This has been a landmark year for Tom Dixon with the opening of two new hubs. In London’s King’s Cross, The Coal Office is the brand’s most ambitious project – an epicentre that includes a design studio, a retail shop, an office, a trade counter and a restaurant. The new East coast store and office in New York located in the heart of Soho inhabits a generous 6700 square foot across two floors. Tom Dixon also opened its first ever shop in Hong Kong last year and now boasts three regional hubs spanning three continents.

David Belhassen, Founding & Managing Partner at NEO Investment Partners comments: “Tom Dixon is an extraordinary luxury lifestyle brand with a highly distinctive DNA in this fast-growing and dynamic market. The brand is building up fast and has a great future. We are excited to welcome Alessandro to lead the Company through its next phase of significant development.”